BET recently launched its original on demand streaming video platform, BET+.

I along with the Sibling Rivalry team were charged with creating a unique brand package/design system that elevated the platform. The goal was to create a contemporary, clean, and luxe system that visually articulated the idea of the “the stream”. In the stream, content is always first as we weave in and out of digital bars that are made up of the BET+ programing. The stream forms the + logo mark, as it expands revealing new layers of content.

Studio: Sibling Rivalry / Client: BET / Role: Lead Designer / Year: 2019